For Immediate Release
Media Contact: Bob Cooper
(208) 334-4112

Date: November 10, 2003

Wasden Announces the Removal of Tobacco Advertisements from Weekly News Magazines Distributed to Schools

(Boise) - Four major tobacco companies have agreed to remove tobacco and smokeless tobacco advertisements from the editions of news magazines distributed to schools, Attorney General Lawrence Wasden announced today.

"The removal of these advertisements is in keeping with the spirit of the master tobacco settlement agreement, which requires the industry to stop marketing to children and to stop encouraging the illegal use of tobacco by minors," Attorney General Wasden said.

At the request of Attorney General Wasden and other attorneys general, Brown and Williamson Tobacco Corporation, Philip Morris USA, Inc., R.J. Reynolds Tobacco Company, and U.S. Smokeless Tobacco Company have agreed to remove their advertisements from Time, Newsweek, and U.S. News and World Report.

The magazines' school programs, known as Time Classroom, Newsweek Education Program, and U.S. News Classroom Extension Program, distribute hundreds of thousands of copies of the magazines to high school and middle school classrooms in the United States each week.

"The four tobacco companies had placed approximately 120 cigarette and smokeless tobacco ads in these three magazines from January 2002 through June 2003," Wasden said. In June of this year, the National Association of Attorneys General Tobacco Enforcement Committee wrote to the four companies asking for their cooperation in removing tobacco advertisements. "After some discussion, these tobacco companies all committed their support by eliminating the advertisements," Wasden said.

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