For Immediate Release
Media Contact: Bob Cooper
Date: September 9, 2010
Idaho Joins in New Agreement with Publishers Clearing House
(Boise) - Attorney General Lawrence Wasden joined 32 states and the District of Columbia in filing a supplemental consent judgment with sweepstakes company Publishers Clearing House of Port Washington, New York. The agreement, filed in Ada County court today, modifies the terms of a prior judgment filed in 2000.
Previous settlements with Publishers Clearing House included terms aimed at resolving the states’ allegations that the company engaged in deceptive marketing practices by mailing promotional materials designed to mislead consumers into believing that purchases would increase their odds of winning.
The states’ recent investigation raised concerns that Publishers Clearing House was not fully complying with the prior agreement and that consumers could still be confused by the nature and language of some of the company’s sweepstakes promotional mailings.
The new agreement contains stronger provisions to ensure that consumers are not further misled or confused by the company’s sweepstakes promotions, including greatly increased consumer surveys to ensure that consumers understand that purchasing does not increase their chances of winning a sweepstakes prize.
In addition, the company agreed to pay $3,500,000 to cover the cost of the states’ investigation. Idaho’s share of this settlement is $40,000.
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